top of page
Nighttime_Edited.jpg


My name is Katerina.

Product & Design Operations Leader
Katerina Simpkins

I'm a Product Operations leader with roots in web development and UX design, and I've spent my career learning how to make complexity navigable: for systems, for teams, and for the people working inside them.

​

This is my corner of the internet. Part professional portfolio, part creative space, part ongoing experiment in building an intentional life out loud.

​

My Story

​

I started as a web developer, learning how systems are built from the inside out. Then I spent a decade as a UX designer, learning how people move through them: where they get lost, where they find flow, where the gap between intent and experience lives. Eventually I turned that same lens inward, from designing for users to designing for the teams doing the building. UX to Design Ops to Product Ops.

​

Outside of work, I've been navigating a life that required its own kind of operational thinking. I was a service dog handler. I'm an adaptive athlete competing in curling. I've built a creative community online, learned the hard way what burnout costs, and rebuilt something more sustainable in its place.

​

Through all of it, I've been drawn to design that helps people organize their lives: minimalist planners, functional notebooks, templates that do real work without adding visual noise. Not because I have everything figured out, but because good structure makes navigating complexity a little less exhausting.

What You'll Find Here

This space lives across four areas:

What I'm Building

Beyond this site, I'm building a blog and a collection of digital templates for planners, notebooks, and everyday organization. All of it is rooted in the same idea: that a full, complicated life still deserves good structure, and that the tools to support it should be functional, minimal, and actually fit the way real people live.

​

Sustainable is the whole point. So none of it is rushed.

​

If any of this sounds like it was written for you, it probably was.

EXPERIENCEO
K Rose Logo - Light.png

© 2026 by Katerina Simpkins. Lead Product Operations Manager.

bottom of page